della test kitchen

Vegan Food Truck  |  Miami, Florida

This project was a delight to work on from start to finish. I was involved in naming (advocating for the name della, despite the owner initially being shy about using her own name!), designed the logo, color palette, brand assets, menu, food truck, website, and photography guidelines for social media. My 2-year old son even came up with the tagline, "up, up with a wonderful day!"

The search for a location for the food truck inspired the launch of the Wynwood Yard in Miami, which garnered extensive, glowing press. Another location is in the works to open in 2018. 

This project was completed as an independent freelancer.